WeChat is the largest messaging app in the world with over 1.1 billion users. Originally developed by Tencent in 2011, it has grown a mass number of users annually. Besides networking, its services include video calls, group chat, shake functions and payment functions. For businesses who are trying to get into the Chinese market, WeChat is a great platform to access potential customers. Here are 7 WeChat trends for 2017:
- WeChat users are very active on WeChat eCommerce.
Users on WeChat are the most active online shoppers in the world. More than 80% of registered people on WeChat App purchased products online last year. It is beneficial for a company operating in China to be present on WeChat.
- WeChat users are everywhere.
The WeChat app is known everywhere; the platform is used in more than 70 countries. As a business that targets Chinese consumers there is a huge opportunity to reach to users from other countries as well.
- Users on WeChat app are mostly active in the evenings.
It is roughly estimated that users are mostly active from 6:00pm to 10:00pm. If a company is planning on deploying marketing campaigns it is best to launch them at night (China time) to maximize results.
- Payments are available for both online and offline goods.
WeChat users are able to pay for their bills, groceries and dinners using their WeChat wallets. Over 300,000 offline businesses partnered with WeChat to boost their revenues. For example, more that 30% of McDonald’s customers are paying for their orders using WeChat. However, it is common for even street vendors to leverage WeChat wallet as their point-of-sale.
- WeChat is used more than you can imagine.
Around 30 percent of WeChat users visit the app more than 30 times per day spending 1/3 of their time connected on the app. On average, WeChat adult users spend around 40 minutes a day surfing the app.
- WeChat is a great platform for any businesses.
WeChat offers businesses a great way to connect with their customers. With more than 90% Chinese online shoppers using WeChat, many of brands set up their stores in the app. WeChat is great for all businesses from fast moving consumer goods through to industrial B2B corporations.
- Access shopping mobile mall through WeChat.
WeChat recently created a shopping mobile mall which is called WeChat Weidian. As a business starting out in the Chinese market, joining WeChat Weidian is a great start since 90% of China’s Internet users are using mobile devices to purchase goods and services.
By just being aware of these WeChat trends companies can guarantee a higher success rate. From a business standpoint setting up a corporate WeChat account could be more complicated than expected. Selling products through the app will require business licenses and product approval. With acquired business license, companies can have up to 40 accounts. One of the main challenges that users may face is its marketing limitations. With the help of professionals in the field, WeChat is a great platform for companies to access their target market and increase their brands awareness.
Beijing-based Web Presence In China (WPIC) is an independent, full service digital marketing and IT development agency. Having over 13 years of on the ground experience in the China digital sector, the firm has worked with over 300 global companies and leads a team of 120 people between their global offices. WPIC supports China and the greater APAC region in digital and IT solutions.