Web Presence In China discusses the opportunities and challenges of the Chinese digital market from a marketing perspective.

Joseph CookeVancouver, BC – April 18th, 2017 – Joseph Cooke, the President of Web Presence In China discusses the Chinese market opportunities for the Canadian businesses with BIV (Business In Vancouver) on Roundhouse Radio. Cooke talks about the main challenges that businesses face when expanding to China’s market.

Cooke shares the challenges of the Great Firewall of China and differences between the Global and the Chinese internet. He also breaks down the initial steps to take when entering the Chinese market. “In order to have an effective web presence in China, there are two key aspects to follow. Businesses need to get a .cn domain for a website as well as host a website inside of China with a valid ICP (Internet Content Provider) license. The following steps will allow websites to be seen by local Chinese search engines and have fast loading speed online” added Cooke.

Joseph Cooke is the President and a founding partner of Web Presence In China (WPIC), with over 12 years of experience advising over 300 organizations on online marketing and growth strategies in the Chinese and APAC markets. At WPIC, Joseph is responsible for growth relationships with organizations looking to succeed in the Chinese and APAC markets, while also overseeing strategic planning and deployment of cross border projects.

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About Web Presence In China: Web Presence In China (WPIC) a leading, full-service digital marketing and IT firm that provides services to global companies looking to grow in the Chinese market, optimize their web presence and increase online revenues. With over 10 years of on-the-ground experience in China’s Digital and IT sector, and having successfully deployed and grown over 300 brands in China WPIC has a global reach across China, Asia Pacific, North America and Europe.