The loading speed of the website is an important attribute of the successful web presence in China. According to Amazon, every 100 milliseconds improvement of the web loading speed, lead to 1% increase in sales revenue.
Another report suggests that loading speed of websites is one of the main detectors of customers’ website experience. According to Akamai:
- Almost 50% of the online community expect websites to load within 2 seconds or less
- Over 35% of people will abandon a website if it takes more than 3 seconds to load
- Over 50% of online shoppers mentioned that fast loading speed of the website is crucial when it comes to eCommerce platforms.
To win online in China, brands need to localize their website. Here are some the suggestions for localizing a website. Furthermore, websites must be well coded to be accessible all around China. In order to ensure the website is coded well, it is best to cooperate with digital IT agency who has experience working in the Chinese and APAC markets since there are too many nuances and regulations to follow.
One of the issues that Western brands face when they expand into the Chinese market is a lack of reliable web analytics. Google analytics does not provide accurate data in the mainland as many of Google services are banned in China. China’s leading web analytics platform, Chinalytics® is the only reliable way to measure and track online activities in China. Chinalytics® is hosted inside of China – no data passes through “The Great Firewall” (guaranteeing accuracy), and does not slow down website load speeds. Learn more here…
Testing. Web Presence In China offers complimentary speed testing from different locations and lets you know what are the main issues. Contact us for a free website speed assessment.
Beijing-based Web Presence In China (WPIC) is an independent, full service digital marketing and IT development agency. Having over 13 years of on the ground experience in the China digital sector, the firm has worked with over 300 global companies and leads a team of 120 people between their global offices. WPIC supports China and the greater APAC region in digital and IT solutions.