As we are getting more familiar with the Chinese social media landscape, it is worth exploring the most common issues that people face when using the various channels. WeChat has already won the hearts of many international organizations as they can now be closer than ever to their Chinese customers. Nevertheless, many companies still feel insecure when it comes to selling through WeChat. In today’s post we are going to cover 5 of the most common questions we get from our clients.
What is WeChat Pay?
WeChat Pay is a payment method integrated into the WeChat app. It allows users to complete transactions using their smartphones. The WeChat payment system optimizes the consumer experience providing an easy and effective payment solution, and is the preferred mobile payment solution used in China.
What is a WeChat Official Account?
A WeChat Official Account, also known as a WeChat Business Account, is a service launched for a particular organization. This type of account is used to promote an organization’s products and services to WeChat community. There is an official application process that must be followed to become approved.
Can International Brands Use WeChat Pay?
Yes. When consumers purchase a product or service from a WeChat eCommerce platform, the price and payment are automatically converted into the Chinese currency (CNY). The seller will have the money loaded into its account once the buyer completes the purchase.
Is it possible to convert a WeChat conversation into an email conversation?
No. And it is worth mentioning that the Chinese online community does not use email services as much as Western one does. Thus, it is best to be in contact through WeChat direct messages rather than email.
What is the main challenge when marketing on WeChat?
The key challenge for marketers, once acquired, is retention of and providing value for all their subscribers. Today, the social media space is a very competitive place for brands and it’s a hotly contested battle for their attention. It is not enough just to have subscribers, you have to engage, educate, and talk to them to keep them interested.
Even though the WeChat eCommerce space has many nuances, it is crucial for brands who want to expand to China to start exploring the space. It’s not an if but a when, so call us today to get you started in the game.
Beijing-based Web Presence In China (WPIC) is an independent, full service digital marketing and IT development agency. WPIC helps businesses with WeChat set up and management. Having over 13 years of on the ground experience in the China digital sector, the firm has worked with over 300 global companies and leads a team of 120 people between their global offices. WPIC supports China and the greater APAC region in digital and IT solutions.