UGG’s Web Speed Test in China

web speed testToday we are going to test UGG’s website speed inside of China. Slow website loading speeds are a huge issue in China, especially for brands who host outside the China’s borders. Some of the reasons are Strict Internet regulations, The Great Firewall of China, Cybersecurity, unique Internet sources and channels. The Chinese digital space is an unfriendly environment for everyone except locally hosted websites. The average time to load a website in China is 35 seconds, which is not awesome given that more than 50% of traffic will move on from your site if it takes even 3 seconds to load.


Web Presence In China is offering a 30-day Free Trial of Chinalytics® to experience all the cool features of the software.


UGG Australia is a division of Deckers Brands and an American footwear company. It is known the world over for its sheepskin boots for men, women and children. The company also produces bags, clothing, outwear, home accessories and other products. UGG’s products are widely available for the Chinese online consumer; the brand has an eCommerce platform in the market. To win online in China, brands should have fast web speed to provide a satisfying user experience. Here are the results of the website loading time test for https://www.ugg.cn:

Shanghai loading time is unavailable

Beijing loading time is 8.9 seconds

Hong Kong loading time is 12.3 seconds

Note: Hong Kong load time is irrelevant in China, but it further highlights the point of the importance of Mainland China load times.

Don’t forget, Web Presence In China offers complimentary web loading time testing from inside of China that will give you valuable insights. Contact us for a complimentary website speed assessment.

Beijing-based Web Presence In China (WPIC) is an independent, full service digital marketing and IT development agency. Having over 13 years of on the ground experience in the China digital sector, the firm has worked with over 300 global companies and leads a team of 120 people between their global offices. WPIC supports China and the greater APAC region in digital and IT solutions.