Counterfeit Protection

Chinese Trademark search

Protect your brand with a scientific approach: Have WPIC perform a Chinese trademark search and take down violators in your space.

WPIC deploys programmatic scraping technology and produces and comprehensive list of trademark violators, counterfeiters, and grey market resellers.

By leveraging long-standing relationships with China platforms, WPIC can quickly remove violators, ensuring top rankings on search engines, reducing advertising competition and protecting your unique brand experience.

Related Case Studies

Image: Pantone - Counterfeit

Counterfeit Protection

Eliminate the Black and Grey

Counterfeit products, trademark infringement and grey market resellers are top concerns for recognise international brands doing business in China. By removing these violators from the digital space, companies can experience dramatic increases in revenue and retain total control over the brand experience. Pantone approached WPIC to eliminate black market violators from numerous platforms includ…

Image: Arc'teryx - Counterfeit

Counterfeit Protection

Fight the Good Fight: Protecting Brand Equity

In China, trademark infringement and counterfeit products are commonplace. Protecting your trademark in China is essential. Brands are often in competition with low-quality knock offs and illicit saturation of the digital marketplace. Arc’teryx approached WPIC to help collect information on the extent of trademark and counterfeit infringements that were harming their unique brand experience.…

Image: Besins Healthcare - Scraping

Data Research & Scraping

Make Informed Decisions for Top ROI

Strategic decision-making within a vast and evolving market requires robust and accurate data, analyzed and delivered on a timely basis. These are fundamental to successfully pursuing chinese markets. Besins Healthcare required a clear understanding of the opportunities for its product lines, as well as key competitor intelligence and a recommended positioning strategy. WPIC’s programmatic s…

Image: Workday - Legal

Legal

Compliance Works for You

Top-level control over company assets is critical for strategic agility in China’s rapidly changing business landscape. Workday’s Internet Service Provider (ISP) had the government-approved licenses of their web assets (ie. Internet Content Provider License) rolled into a hosting service contract. This would provide problematic if Workday chose to change hosting services or if the websites were sh…

Image: Lululemon - Data Research & Scraping

Data Research & Scraping

Strong Data for Balanced Decisions

WPIC was commissioned to run a market assessment research project for Lululemon to be used in the China rollout strategy. Data was scraped from direct competitors on Tmall to create 200,000 plus data points for analysis. Scraped data and reports were used in developing a baseline view of where competitors currently stand in the market and what categories are over and underperforming. Tmall, JD,…

Image: Arc'teryx - Website Development

Website Development

Quickly Heating Up Digital Strategy

Arc’teryx approached WPIC to build a hybrid China website with online shopping capabilities and link it to their Tmall Ecommerce platform for completion of payment and delivery of product. The goal was a fast loading, localized, compliant site, hosted in China that offered customers a unique brand experience consisted with its premium product offering. With ecommerce in China continuing to see mas…