Legal

Achieving compliance, trademark registration in china,  building verticals and protecting your brand can be daunting task. WPIC has set up hundreds of legal structures in China and can leverage long-standing relationships to streamline legal and financial processes, speed up robust vertical development, and eliminate trademark violators from your space.

Securing licensing is key for success in the China digital space and every product and service offers it’s own unique challenge for compliance. We efficiently break down barriers to entry to move the needle fast.

Related Case Studies

Image: Workday - Legal

Legal

Compliance Works for You

Top-level control over company assets is critical for strategic agility in China’s rapidly changing business landscape. Workday’s Internet Service Provider (ISP) had the government-approved licenses of their web assets (ie. Internet Content Provider License) rolled into a hosting service contract. This would provide problematic if Workday chose to change hosting services or if the websites were sh…

Image: Arc'teryx - Counterfeit

Counterfeit Protection

Fight the Good Fight: Protecting Brand Equity

In China, trademark infringement and counterfeit products are commonplace. Protecting your trademark in China is essential. Brands are often in competition with low-quality knock offs and illicit saturation of the digital marketplace. Arc’teryx approached WPIC to help collect information on the extent of trademark and counterfeit infringements that were harming their unique brand experience.…

Image: Pantone - Counterfeit

Counterfeit Protection

Eliminate the Black and Grey

Counterfeit products, trademark infringement and grey market resellers are top concerns for recognise international brands doing business in China. By removing these violators from the digital space, companies can experience dramatic increases in revenue and retain total control over the brand experience. Pantone approached WPIC to eliminate black market violators from numerous platforms includ…

Image: Besins Healthcare - Scraping

Data Research & Scraping

Make Informed Decisions for Top ROI

Strategic decision-making within a vast and evolving market requires robust and accurate data, analyzed and delivered on a timely basis. These are fundamental to successfully pursuing chinese markets. Besins Healthcare required a clear understanding of the opportunities for its product lines, as well as key competitor intelligence and a recommended positioning strategy. WPIC’s programmatic s…

Image: Pantone - Tmall Ecommerce

Tmall eCommerce

Colorful Strategies for Aggressive Growth

WPIC built out Pantone’s entire ecommerce presence on the Tmall platform (pantone.tmall.com) and increased revenue 2200% within six months. A full list of SKUs and photos were integrated into the site. Chat functionality was integrated to seamlessly connect consumers with product specialists and customer service professionals. A product and color finder were developed and integrated into the st…

Image: Lululemon - Data Research & Scraping

Data Research & Scraping

Strong Data for Balanced Decisions

WPIC was commissioned to run a market assessment research project for Lululemon to be used in the China rollout strategy. Data was scraped from direct competitors on Tmall to create 200,000 plus data points for analysis. Scraped data and reports were used in developing a baseline view of where competitors currently stand in the market and what categories are over and underperforming. Tmall, JD,…