Web Analytics

How are your digital assets performing? China IP tracking a necessity?

WPIC partnered with Chinalytics, which allows for in-depth user data, analytics, and tracking to be secured inside of China, ensuring 100% availability.

IP address tracking is critical in China where click-fraud is common and automatic reporting 
allows for regular digital optimisations to maximize your assets performance.

WPIC delivers, rich, reliable China data vital for evidence-based marketing decisions. The company with the best data always wins.

Related Case Studies

Image: OpenRice - Analytics

Web Analytics

A Buffet of Data for Informed Decisions

For the OpenSnap app to dominate the Chinese app stores, OpenRice required insight and understanding of the Chinese mobile app landscape. Alongside OpenRice stakeholders, WPIC helped define what questions needed to be asked, in order to focus and maximize value of the final research reports and presentations. The two-month research project focused primarily on determining the best market segmen…

Image: Besins Healthcare - Scraping

Data Research & Scraping

Make Informed Decisions for Top ROI

Strategic decision-making within a vast and evolving market requires robust and accurate data, analyzed and delivered on a timely basis. These are fundamental to successfully pursuing chinese markets. Besins Healthcare required a clear understanding of the opportunities for its product lines, as well as key competitor intelligence and a recommended positioning strategy. WPIC’s programmatic s…

Image: Lululemon - Data Research & Scraping

Data Research & Scraping

Strong Data for Balanced Decisions

WPIC was commissioned to run a market assessment research project for Lululemon to be used in the China rollout strategy. Data was scraped from direct competitors on Tmall to create 200,000 plus data points for analysis. Scraped data and reports were used in developing a baseline view of where competitors currently stand in the market and what categories are over and underperforming. Tmall, JD,…

Image: Arc'teryx - Website Development

Website Development

Quickly Heating Up Digital Strategy

Arc’teryx approached WPIC to build a hybrid China website with online shopping capabilities and link it to their Tmall Ecommerce platform for completion of payment and delivery of product. The goal was a fast loading, localized, compliant site, hosted in China that offered customers a unique brand experience consisted with its premium product offering. With ecommerce in China continuing to see mas…

Image: Beckman Coulter - SEO

SEO

A Rocket to the Top: Delivering Ranking Results

1,357,000,000 people in China: SEO continues to play a dominant role in driving massive amounts of traffic. The most popular search engine in China, Baidu, is the first place to market for your business. WPIC was pulled in to run rescue SEO and Web Kaizens for six of Danaher’s Opcos, including Beckman Coulter. WPIC reviewed goals of Beckman Coulter and the structure of the China digital space t…

Image: Arrow Verical - Enterprise

Enterprise Support

Land and Expand: Generate Revenue from the Start

Want to advertise on Baidu? Arrow Verical was pursuing an aggressive ‘land and expand’ China strategy and required a wide range of diverse Enterprise services from one centralized, in China source. Along with the Arrow and Verical stakeholders, WPIC defined and developed an action plan and timeline, outlining procedures to set up legal, business, technical and marketing aspects necessary for a…