SEO

SEO

Driving thousands of keywords to top positions on China search engines.

Having executed SEO in China for over 10 years, WPIC has developed successful strategies for significantly boosting client’s rankings.

With our custom keyword tool, a scientific approach to optimizations and access to high-value links, WPIC can elevate your digital assets from zero to hero.

Related Case Studies

Image: Beckman Coulter - SEO

SEO

A Rocket to the Top: Delivering Ranking Results

1,357,000,000 people in China: SEO continues to play a dominant role in driving massive amounts of traffic. WPIC was pulled in to run rescue SEO and Web Kaizens for six of Danaher’s Opcos, including Beckman Coulter. WPIC reviewed goals of Beckman Coulter and the structure of the China digital space to various top-level Danaher teams. Explaining how SEO and PPC return revenue for Opcos is imp…

Image: Leica - PPC

PPC

The Science of Selling: Capture Leads and Convert

A 3000% increase in leads in one year and 22:1 ROI. WPIC took Leica Biosystems from no Chinese digital presence to a winning online strategy resulting in first year profits. WPIC built Leica’s Chinese website from the ground up, localized and hosted within China for fast load times and reliability. WPIC administered and deployed a government-approved accelerator and ensured compliance with Chin…

Image: Ubuntu - Thought Leadership

Thought Leadership

Serve the Community With Engaging Ideas

In the digital space, content is king. Creating and disseminating content and gathering feedback provide a company with control over how it’s viewed and helps foster community and buy in. Canonical approached WPIC to launch a thought leadership campaign for Ubuntu software and products. Target groups were identified and KPIs such as contest sign-ups, work submitted, and event attendees were set…

Image: USMEF - Social Media

Social Media

Selling the Sizzle: Customising China Social

No Facebook, Twitter, Instagram, or Youtube. The social media environment in China is it’s own species and demands a unique approach. United States Meat and Export Federation (USMEF) approached WPIC to accelerate their presence in the China meat market. WPIC built the infrastructure and design and developed a fast loading, bilingual website tailored to target specific market sectors. The websit…

Image: Lectra - Implementation

Implementation

Tailor-made Digital Assets

WPIC was approached to implement Lectra’s China microsite amodelforchange.cn within a short time frame. After developing a comprehensive action plan, WPIC on boarded stakeholders and acquired the desired the new microsite domain. Lectra’s licensing and legal documents were collected, verified and submitted and WPIC liaised with China government to obtain an Internet Service Provider (ICP) license,…

Image: OpenRice - Analytics

Web Analytics

A Buffet of Data for Informed Decisions

For the OpenSnap app to dominate the Chinese market, OpenRice required insight and understanding of the Chinese mobile app landscape. Alongside OpenRice stakeholders, WPIC helped define what questions needed to be asked, in order to focus and maximize value of the final research reports and presentations. The two-month research project focused primarily on determining the best market segments a…