Thought Leadership

China internet users are growing at a rapid rate, choosing the right key opinion leaders and developing engaging content are effective ways to drive traffic and participation in your digital strategies.

Identifying target groups and setting lofty KPI’s keep WPIC accountable to its clients. Developing white papers, user guides, exciting PR releases and consistently optimizing content ensures growing readership.

Persuasive comparative pieces highlighting advantages over the competitive set help our clients gain a leading edge.

Related Case Studies

Image: Ubuntu - Thought Leadership

Thought Leadership

Serve the Community With Engaging Ideas

In the digital space, content is king. Creating and disseminating content and gathering feedback provide a company with control over how it’s viewed and helps foster community and buy in. Canonical approached WPIC to launch a thought leadership campaign for Ubuntu software and products. Target groups were identified and KPIs such as contest sign-ups, work submitted, and event attendees were set…

Image: Beckman Coulter - SEO

SEO

A Rocket to the Top: Delivering Ranking Results

1,357,000,000 people in China: SEO continues to play a dominant role in driving massive amounts of traffic. The most popular search engine in China, Baidu, is the first place to market for your business. WPIC was pulled in to run rescue SEO and Web Kaizens for six of Danaher’s Opcos, including Beckman Coulter. WPIC reviewed goals of Beckman Coulter and the structure of the China digital space t…

Image: Leica - PPC

PPC

The Science of Selling: Capture Leads and Convert

A 3000% increase in leads in one year and 22:1 ROI. WPIC took Leica Biosystems from no Chinese digital presence to a winning online strategy resulting in first year profits. WPIC built Leica’s Chinese website from the ground up, localized and hosted within China for fast load times and reliability. WPIC administered and deployed a government-approved accelerator and ensured compliance with Chin…

Image: Tourism Vancouver - Social Media

Social Media

Build a Community of Visitors

Vancouver has become a top destination for Chinese tourists since its meteoric rise in wealth and desire for international travel. Tourism Vancouver (Tvan) continues its aggressive marketing strategies to attract new visitors every year and approached WPIC for a hi-octane social media push. Tvan’s chosen social media account on the Sina Weibo was revamped and strategies re-written. Leveraging T…

Image: Lululemon - Data Research & Scraping

Data Research & Scraping

Strong Data for Balanced Decisions

WPIC was commissioned to run a market assessment research project for Lululemon to be used in the China rollout strategy. Data was scraped from direct competitors on Tmall to create 200,000 plus data points for analysis. Scraped data and reports were used in developing a baseline view of where competitors currently stand in the market and what categories are over and underperforming. Tmall, JD,…

Image: USMEF - Social Media

Social Media

Selling the Sizzle: Customising China Social

No Facebook, Twitter, Instagram, or Youtube. The social media environment in China is it’s own species and demands a unique approach. United States Meat and Export Federation (USMEF) approached WPIC to accelerate their presence in the China meat market. WPIC built the infrastructure and design and developed a fast loading, bilingual website tailored to target specific market sectors. The websit…