Mobility

Mobile China sales are continuing to soar. One-third of China online sales are on mobile and combined with the impressive capabilities of smartphones today, having a mobile responsive website, mobile app, or custom mobile functionality is more important than ever.

Building a mobile site means optimized images and text, prioritizing the finger over the mouse, and developing exciting and unique elements to retain your visitors and push for conversions.

Online bidding, QR codes, swiping through products, optimized & well-placed form fills, fingerprint payment and other intuitive designs will point your customers in the right direction.

Related Case Studies

Image: Ritchie Brothers - Mobility

Mobility

Sold On Exciting Live Auction Bidding

As Ritchie Bros. embarked on China to launch their first auction, WPIC was approached to drive attendance at auctions & initiate RBA’s China mobility program, as well as activate live auction bidding. Having spent close to 10 years to obtain their 100% wholly owned license to operate in China, Ritchie Bros. was ready to invest in web strategies to present the RBA brand to tomorrow’s market.…

Image: Arc'teryx - Website Development

Website Development

Quickly Heating Up Digital Strategy

Arc’teryx approached WPIC to build a hybrid China website with online shopping capabilities and link it to their Tmall Ecommerce platform for completion of payment and delivery of product. The goal was a fast loading, localized, compliant site, hosted in China that offered customers a unique brand experience consisted with its premium product offering. With ecommerce in China continuing to see mas…

Image: Crucial - Tmall Ecommerce

Tmall eCommerce

Own Your Traffic and Convert the Masses

Crucial’s goal was to dominate the China market with an easy to navigate, quick loading site with a custom built Memory Selector. The Memory Selector enabled customers to locate compatible memory or storage and link the final selection to their Tmall store for convenient payment and delivery options. A hybrid site allows control over traffic and data, while avoiding complexity and cost by using…

Image: Ford Lincoln - Architecture

Architecture

Driving Efficient App Development

Ford planned to develop a Lincoln owner’s app for the Chinese app store. WPIC was called in to execute a define phase for refining the high-level business requirements and user experience and to create detailed functional requirements for the app. The functionality was complex and included a vehicle finder, customer support, dealer locator, news, roadside assistance, owner’s manual, vehicle…

Image: BASF - Enterprise Support

Enterprise Support

Dress to Impress: Optimizing Digital Presence

Chinese websites hosted within the firewall? Web Presence in China offer top class design with top load times, while avoiding any data loss through the Great Firewall. WPIC supported BASF’s lightweight digital campaign by providing server and structural support to their marketing rollout. WPIC sped up the legal process for ICP applications and registration and YouKu Pro account acquisition, red…

Image: Lectra - Implementation

Implementation

Tailor-made Digital Assets

WPIC was approached to implement Lectra’s China microsite amodelforchange.cn within a short time frame. After developing a comprehensive action plan, WPIC on boarded stakeholders and acquired the desired the new microsite domain. Lectra’s licensing and legal documents were collected, verified and submitted and WPIC liaised with China government to obtain an Internet Service Provider (ICP) license,…