Tmall eCommerce

Tmall is China’s most visited ecommerce platform. Web Presence in China is your Tmall agent.

Boosting revenue 774% – 2600% within 6 months has helped our clients take a big bite out of a huge market and Tmall is a platform that performs.

By leveraging WPIC’s long-standing relationship with Tmall and our ability to quickly achieve legal and financial compliance, WPIC builds successful stores on time and within budget.

Aggressive Baidu PPC campaigns drive traffic, successful SEO achieves top keyword positions and developing custom customer service chat and product finder functionality retains visitors and pushes conversions.

Related Case Studies

Image: Pantone - Tmall Ecommerce

Tmall eCommerce

Colorful Strategies for Aggressive Growth

WPIC built out Pantone’s entire ecommerce presence on the Tmall platform (pantone.tmall.com) and increased revenue 2200% within six months. A full list of SKUs and photos were integrated into the site. Chat functionality was integrated to seamlessly connect consumers with product specialists and customer service professionals. A product and color finder were developed and integrated into the st…

Image: Crucial - Tmall Ecommerce

Tmall eCommerce

Own Your Traffic and Convert the Masses

Crucial’s goal was to dominate the China market with an easy to navigate, quick loading site with a custom built Memory Selector. The Memory Selector enabled customers to locate compatible memory or storage and link the final selection to their Tmall store for convenient payment and delivery options. A hybrid site allows control over traffic and data, while avoiding complexity and cost by using…

Image: Arrow Verical - Native Ecommerce

Native eCommerce

Full Control with Standalone Site

The China ecommerce market continues to grow with online sales to double in the next 3 years. 1,000,000+ SKUs worth over $8 billion from 500 different manufacturers are sold through the Verical Ecommerce site. The complexity, data flow and security required a comprehensive define phase and onboarding of diverse stakeholders. WPIC was approached to develop an Ecommerce site on a massive scale, i…

Image: Lululemon - Data Research & Scraping

Data Research & Scraping

Strong Data for Balanced Decisions

WPIC was commissioned to run a market assessment research project for Lululemon to be used in the China rollout strategy. Data was scraped from direct competitors on Tmall to create 200,000 plus data points for analysis. Scraped data and reports were used in developing a baseline view of where competitors currently stand in the market and what categories are over and underperforming. Tmall, JD,…

Image: Leica - PPC

PPC

The Science of Selling: Capture Leads and Convert

A 3000% increase in leads in one year and 22:1 ROI. WPIC took Leica Biosystems from no Chinese digital presence to a winning online strategy resulting in first year profits. WPIC built Leica’s Chinese website from the ground up, localized and hosted within China for fast load times and reliability. WPIC administered and deployed a government-approved accelerator and ensured compliance with Chin…

Image: Arc'teryx - Website Development

Website Development

Quickly Heating Up Digital Strategy

Arc’teryx approached WPIC to build a hybrid China website with online shopping capabilities and link it to their Tmall Ecommerce platform for completion of payment and delivery of product. The goal was a fast loading, localized, compliant site, hosted in China that offered customers a unique brand experience consisted with its premium product offering. With ecommerce in China continuing to see mas…