Image: Radiometer - SEO

SEO

Top Positions for Massive Traffic

WPIC achieved a #1 position for 57 Radiometer keywords, top 5 for 77 keywords and first page for another 75. As a result, the Radiometer China website saw massive increases in organic traffic. With ongoing efforts, WPIC made the won keywords highly competitive, deterring competition from attempting to steal the top ranks. In China, low-hanging fruit is ripe for the picking. A professional on…

Image: Tourism Vancouver - Social Media

Social Media

Build a Community of Visitors

Vancouver has become a top destination for Chinese tourists since its meteoric rise in wealth and desire for international travel. Tourism Vancouver (Tvan) continues its aggressive marketing strategies to attract new visitors every year and approached WPIC for a hi-octane social media push. Tvan’s chosen social media account on the Sina Weibo was revamped and strategies re-written. Leveraging T…

Image: Crucial - Tmall Ecommerce

Tmall eCommerce

Own Your Traffic and Convert the Masses

Crucial’s goal was to dominate the China market with an easy to navigate, quick loading site with a custom built Memory Selector. The Memory Selector enabled customers to locate compatible memory or storage and link the final selection to their Tmall store for convenient payment and delivery options. A hybrid site allows control over traffic and data, while avoiding complexity and cost by using…

Image: OpenRice - Analytics

Web Analytics

A Buffet of Data for Informed Decisions

For the OpenSnap app to dominate the Chinese app stores, OpenRice required insight and understanding of the Chinese mobile app landscape. Alongside OpenRice stakeholders, WPIC helped define what questions needed to be asked, in order to focus and maximize value of the final research reports and presentations. The two-month research project focused primarily on determining the best market segmen…

Image: Pantone - Tmall Ecommerce

Tmall eCommerce

Colorful Strategies for Aggressive Growth

WPIC built out Pantone’s entire ecommerce presence on the Tmall platform (pantone.tmall.com) and increased revenue 2200% within six months. A full list of SKUs and photos were integrated into the site. Chat functionality was integrated to seamlessly connect consumers with product specialists and customer service professionals. A product and color finder were developed and integrated into the st…

Image: Arrow Verical - Native Ecommerce

Native eCommerce

Full Control with Standalone Site

The China ecommerce market continues to grow with online sales to double in the next 3 years. 1,000,000+ SKUs worth over $8 billion from 500 different manufacturers are sold through the Verical Ecommerce site. The complexity, data flow and security required a comprehensive define phase and onboarding of diverse stakeholders. WPIC was approached to develop an Ecommerce site on a massive scale, i…

Image: Pantone - Counterfeit

Counterfeit Protection

Eliminate the Black and Grey

Counterfeit products, trademark infringement and grey market resellers are top concerns for recognise international brands doing business in China. By removing these violators from the digital space, companies can experience dramatic increases in revenue and retain total control over the brand experience. Pantone approached WPIC to eliminate black market violators from numerous platforms includ…

Image: Arrow Verical - Enterprise

Enterprise Support

Land and Expand: Generate Revenue from the Start

Want to advertise on Baidu? Arrow Verical was pursuing an aggressive ‘land and expand’ China strategy and required a wide range of diverse Enterprise services from one centralized, in China source. Along with the Arrow and Verical stakeholders, WPIC defined and developed an action plan and timeline, outlining procedures to set up legal, business, technical and marketing aspects necessary for a…

Image: Arc'teryx - Website Development

Website Development

Quickly Heating Up Digital Strategy

Arc’teryx approached WPIC to build a hybrid China website with online shopping capabilities and link it to their Tmall Ecommerce platform for completion of payment and delivery of product. The goal was a fast loading, localized, compliant site, hosted in China that offered customers a unique brand experience consisted with its premium product offering. With ecommerce in China continuing to see mas…

Image: Ritchie Brothers - Mobility

Mobility

Sold On Exciting Live Auction Bidding

As Ritchie Bros. embarked on China to launch their first auction, WPIC was approached to drive attendance at auctions & initiate RBA’s China mobility program, as well as activate live auction bidding. Having spent close to 10 years to obtain their 100% wholly owned license to operate in China, Ritchie Bros. was ready to invest in web strategies to present the RBA brand to tomorrow’s market.…

Image: Workday - Legal

Legal

Compliance Works for You

Top-level control over company assets is critical for strategic agility in China’s rapidly changing business landscape. Workday’s Internet Service Provider (ISP) had the government-approved licenses of their web assets (ie. Internet Content Provider License) rolled into a hosting service contract. This would provide problematic if Workday chose to change hosting services or if the websites were sh…

Image: AB Sciex - PPC

PPC

Aggressive Tactics for Big Wins Fast

400% increase in leads within 3 months. Lofty sales goals require aggressive marketing tactics. WPIC developed a full closed-loop sales process and was able to closely track conversions and ultimately ROI. Advertising accounts were set up on China’s largest platforms and an optimized PPC campaign was launched to specifically target AB Sciex’s niche B2B market. Ongoing A:B testing ensures…

Image: Lululemon - Data Research & Scraping

Data Research & Scraping

Strong Data for Balanced Decisions

WPIC was commissioned to run a market assessment research project for Lululemon to be used in the China rollout strategy. Data was scraped from direct competitors on Tmall to create 200,000 plus data points for analysis. Scraped data and reports were used in developing a baseline view of where competitors currently stand in the market and what categories are over and underperforming. Tmall, JD,…

Image: Ubuntu - Thought Leadership

Thought Leadership

Serve the Community With Engaging Ideas

In the digital space, content is king. Creating and disseminating content and gathering feedback provide a company with control over how it’s viewed and helps foster community and buy in. Canonical approached WPIC to launch a thought leadership campaign for Ubuntu software and products. Target groups were identified and KPIs such as contest sign-ups, work submitted, and event attendees were set…

Image: USMEF - Social Media

Social Media

Selling the Sizzle: Customising China Social

No Facebook, Twitter, Instagram, or Youtube. The social media environment in China is it’s own species and demands a unique approach. United States Meat and Export Federation (USMEF) approached WPIC to accelerate their presence in the China meat market. WPIC built the infrastructure and design and developed a fast loading, bilingual website tailored to target specific market sectors. The websit…

Image: Beckman Coulter - SEO

SEO

A Rocket to the Top: Delivering Ranking Results

1,357,000,000 people in China: SEO continues to play a dominant role in driving massive amounts of traffic. The most popular search engine in China, Baidu, is the first place to market for your business. WPIC was pulled in to run rescue SEO and Web Kaizens for six of Danaher’s Opcos, including Beckman Coulter. WPIC reviewed goals of Beckman Coulter and the structure of the China digital space t…

Image: Besins Healthcare - Scraping

Data Research & Scraping

Make Informed Decisions for Top ROI

Strategic decision-making within a vast and evolving market requires robust and accurate data, analyzed and delivered on a timely basis. These are fundamental to successfully pursuing chinese markets. Besins Healthcare required a clear understanding of the opportunities for its product lines, as well as key competitor intelligence and a recommended positioning strategy. WPIC’s programmatic s…

Image: Government of BC - Custom Development

Custom Development

Busy Investors Have No Time to Wait

British Columbia thrives as a top destination for China investment dollars. Chinese digital marketing plays a huge role in attracting new investors. Government of BC’s mandate was to drive China outbound investment into BC’s largest industries. Visitors to the website are high wealth individuals with little time to spare. For a fast loading website, localization of the server within China wa…

Image: Crucial - Enterprise

Enterprise Support

Starting From Scratch to Big Wins Fast

WPIC achieved a 774% increase in SSD sales and a 464% increase in DRAM sales for Crucial within six months. Anything is possible in a massive market quickly evolving into a consumer-driven economy. Crucial’s brand standing and control of messaging is critical for their position in the market. Building an on-brand and localized Chinese website and localization of their renowned “Memory Select…

Image: Ford Lincoln - Architecture

Architecture

Driving Efficient App Development

Ford planned to develop a Lincoln owner’s app for the Chinese app store. WPIC was called in to execute a define phase for refining the high-level business requirements and user experience and to create detailed functional requirements for the app. The functionality was complex and included a vehicle finder, customer support, dealer locator, news, roadside assistance, owner’s manual, vehicle…

Image: Arc'teryx - Counterfeit

Counterfeit Protection

Fight the Good Fight: Protecting Brand Equity

In China, trademark infringement and counterfeit products are commonplace. Protecting your trademark in China is essential. Brands are often in competition with low-quality knock offs and illicit saturation of the digital marketplace. Arc’teryx approached WPIC to help collect information on the extent of trademark and counterfeit infringements that were harming their unique brand experience.…

Image: Lectra - Implementation

Implementation

Tailor-made Digital Assets

WPIC was approached to implement Lectra’s China microsite amodelforchange.cn within a short time frame. After developing a comprehensive action plan, WPIC on boarded stakeholders and acquired the desired the new microsite domain. Lectra’s licensing and legal documents were collected, verified and submitted and WPIC liaised with China government to obtain an Internet Service Provider (ICP) license,…

Image: Vancouver Airport - Custom Development

Custom Development

Prime Destination for Chinese Functionality

The Vancouver International Airport (YVR) receives the highest amount of direct flights from Mainland China. The YVR intended to keep it this way and required a Chinese website that was localized and had custom functionality to meet Chinese preferences. Choosing WPIC to deploy web assets made a major statement in the digital agency world and of WPIC’s wide range of capabilities. WPIC designe…

Image: Tourism Vancouver - Website Development

Website Development

Top Destinations: Vancouver and Its Digital Presence

China is Vancouver’s largest overseas tourist market, with over 300,000 visitors in 2014 and growing in size, every year. Tourism Vancouver’s mandate was to develop world-class digital assets tailored to its biggest market. WPIC established the legal framework and IT architecture, build and deployed the website, and optimized and marketed the new website rollout, establishing Tourism Vancouver’s p…

Image: Levi's - Implementation

Implementation

A Brand Experience That Fits Well

A 500% decrease in load times and a localised user experience. Levi’s deployed their digital assets in China, but were impeded by limited bandwidth within China that resulted in a slow loading (or not loading at all) website. Most Internet users expect load times between 1.5 to 5 seconds. Anything beyond this and a company can experience significant lead loss. WPIC has tested thousands of we…

Image: Danaher - Enterprise Support

Enterprise Support

Cleaning Up: Convergence, Transparency and Optimization

Optimization and localization of websites and marketing platforms moved the needle quickly. Web-based marketing was reprioritized and led to a 500% increase in qualified leads generated. Danaher requested a reworking of their entire China digital program for their operating companies already doing business in China. Convergence, transparency and optimization were top priority for the multi-bran…

Image: Leica - PPC

PPC

The Science of Selling: Capture Leads and Convert

A 3000% increase in leads in one year and 22:1 ROI. WPIC took Leica Biosystems from no Chinese digital presence to a winning online strategy resulting in first year profits. WPIC built Leica’s Chinese website from the ground up, localized and hosted within China for fast load times and reliability. WPIC administered and deployed a government-approved accelerator and ensured compliance with Chin…

Image: BASF - Enterprise Support

Enterprise Support

Dress to Impress: Optimizing Digital Presence

Chinese websites hosted within the firewall? Web Presence in China offer top class design with top load times, while avoiding any data loss through the Great Firewall. WPIC supported BASF’s lightweight digital campaign by providing server and structural support to their marketing rollout. WPIC sped up the legal process for ICP applications and registration and YouKu Pro account acquisition, red…