400% increase in leads within 3 months.
Lofty sales goals require aggressive marketing tactics.
WPIC developed a full closed-loop sales process and was able to closely track conversions and ultimately ROI.
Advertising accounts were set up on China’s largest platforms and an optimized PPC campaign was launched to specifically target AB Sciex’s niche B2B market. Ongoing A:B testing ensures the best ads are launched for maximum lead generation.
With landing pages and other web assets hosted by WPIC in China, 700% increase in page load times was achieved. WPIC’s custom CRM system ensured 0% lead loss and captured additional information for further optimizations, resulting in a 75% decrease in ad spend costs.
Lower ad spend, more leads and more conversions. In other words: big wins, fast.