arcteryx_logo_slide_new

Fight the Good Fight: Protecting Brand Equity

Arc’teryx – Counterfeit

In China, trademark infringement and counterfeit products are commonplace. Protecting your trademark in China is essential.

Brands are often in competition with low-quality knock offs and illicit saturation of the digital marketplace. Arc’teryx approached WPIC to help collect information on the extent of trademark and counterfeit infringements that were harming their unique brand experience.

WPIC deployed its programmatic scraping technology, which delivers a comprehensive list of violations, including unauthorised resellers, copyright infringements, counterfeit goods and sensitive internal documents. Scraping the China digital space uncovered hundreds of illicit products and stores. A whitelist and blacklist were then developed and the blacklist was aggressively pursued, leveraging WPIC’s relationship with platforms such as Tmall, Taobao, and Baidu.

Many violators often change their website or web shop name and rebuild their illegal business. With programmatic monitoring and legal support, violators eventually give up and move on to other brands with less protection, giving the Arc’teryx brand a distinct advantage.

Related Case Studies

Image: Arc'teryx - Website Development

Website Development

Quickly Heating Up Digital Strategy

Arc’teryx approached WPIC to build a hybrid China website with online shopping capabilities and link it to their Tmall Ecommerce platform for completion of payment and delivery of product. The goal was a fast loading, localized, compliant site, hosted in China that offered customers a unique brand experience consisted with its premium product offering. With ecommerce in China continuing to see mas…

Image: Workday - Legal

Legal

Compliance Works for You

Top-level control over company assets is critical for strategic agility in China’s rapidly changing business landscape. Workday’s Internet Service Provider (ISP) had the government-approved licenses of their web assets (ie. Internet Content Provider License) rolled into a hosting service contract. This would provide problematic if Workday chose to change hosting services or if the websites were sh…

Image: Arc'teryx - Counterfeit

Counterfeit Protection

Fight the Good Fight: Protecting Brand Equity

In China, trademark infringement and counterfeit products are commonplace. Protecting your trademark in China is essential. Brands are often in competition with low-quality knock offs and illicit saturation of the digital marketplace. Arc’teryx approached WPIC to help collect information on the extent of trademark and counterfeit infringements that were harming their unique brand experience.…