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Quickly Heating Up Digital Strategy

Arc’teryx – Website Development

Arc’teryx approached WPIC to build a hybrid China website with online shopping capabilities and link it to their Tmall Ecommerce platform for completion of payment and delivery of product. The goal was a fast loading, localized, compliant site, hosted in China that offered customers a unique brand experience consisted with its premium product offering. With ecommerce in China continuing to see massive growth, having an online presence is essential to success.

WPIC worked with global and China teams to plan and create best-in-class design and layout including parallax scrolling and striking, high-contrast photography and clean product presentation. The site was optimized for mobile with an easy-to-navigate structure and full screen product shots, as mobile shopping is over thirty percent of all online shopping in China.

The site is 100% China-friendly, meaning it’s free of links to blocked sites, easily discoverable by Chinese search engines and optimized for preferred China UX.

Extensive stress testing was performed to ensure identical mapping and all appropriate tags and 301’s in place to maximize existing search engine performance.

To be hosted in China, an Internet Content Provider (ICP) license is required for compliance. WPIC collected, verified, processed and submitted all legal and licensing documentation from Arc’teryx local and global teams and leveraged its relationships to expedite the process. WPIC set up and configured the server, ensuring uptime and fast load times. Chinalytics was installed for reliable and robust data collection, for use in optimized marketing campaigns.

The website was developed in a short timeline, ensuring the website go-live was in time for major shopping events, including singles day.

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