The China ecommerce market continues to grow with online sales to double in the next 3 years.
1,000,000+ SKUs worth over $8 billion from 500 different manufacturers are sold through the Verical Ecommerce site. The complexity, data flow and security required a comprehensive define phase and onboarding of diverse stakeholders. WPIC was approached to develop an Ecommerce site on a massive scale, in line with its experience.
Verical required a standalone site that was fully compliant, localized, hosted in China and securely linked to their Global network. WPIC developed an easy to navigate site that allowed for quick product selection and payment, increasing conversion rates. Load times were decrease to 6.0 seconds, an impressive speed in China considering its lagging Internet infrastructure.
WPIC also defined, planned and built out digital architecture to ensure seamless and uninterrupted flow of data between databases within China and through ‘The Great Firewall’. The hosting stack was set up, SSL certificates purchased and integrated, and IPSEC VPN installed and tested to minimize data loss through The Wall.
Verical launched its ecommerce site with great success and quick traction. RFQ’s increased by 2.5 times through aggressive PPC campaigns, as well as a drastic drop in cost per RFQ and exceptionally high ROI.
A standalone ecommerce site is an effective way to capture and analyze data, control the unique brand experience, and own your incoming traffic.