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Dress to Impress: Optimizing Digital Presence

BASF – Enterprise Support

Chinese websites hosted within the firewall? Web Presence in China offer top class design with top load times, while avoiding any data loss through the Great Firewall.

WPIC supported BASF’s lightweight digital campaign by providing server and structural support to their marketing rollout. WPIC sped up the legal process for ICP applications and registration and YouKu Pro account acquisition, reducing the timeline for the marketing rollout by 30%. 

BASF’s digital assets including landing pages and video campaign were hosted in China to ensure quick buffering and appropriate bandwidth. Integrating the video to work seamlessly with existing digital platforms and analytical software allowed for capture of robust and reliable consumer data.

WPIC performed In-depth testing, measurement, and optimization recommendations of all aspects of the landing pages. This included Image optimizations, CSS, JavaScript, HTML optimizations, character set, keep-alive, browser caching, JavaScript parsing and other areas. Actions led to a 500% reduction in load times.

Once live, BASF digital assets underwent speed, UX, conversions and stress tests to ensure a seamless consumer journey. The rollout of BASF’s online recruitment program led to a huge spike in unique visits within the 25-day timeline.

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