Strategic decision-making within a vast and evolving market requires robust and accurate data, analyzed and delivered on a timely basis. These are fundamental to successfully pursuing chinese markets.
Besins Healthcare required a clear understanding of the opportunities for its product lines, as well as key competitor intelligence and a recommended positioning strategy.
WPIC’s programmatic scraping technology is able to extract millions of data points from the Internet by utilizing robots to navigate virtual space and record data. After defining search methodology and parameters, a scraper was deployed and information such as competitor supply & demand levels, pricing, and traffic were captured and analyzed.
Competitor’s best and worst practices were outlined to leverage strategic marketing decisions. WPIC also uncovered channel conflict risks and identified product rollout options. Besins positioning strategy was segmented into varying opportunities such as high demand, lowest cost-per-conversion, least competitive, and more.
Besins was delivered proven data, concise reports and a clear view of the market and competitive landscape. A solid foundation for strategic decision-making.