Crucial’s goal was to dominate the China market with an easy to navigate, quick loading site with a custom built Memory Selector. The Memory Selector enabled customers to locate compatible memory or storage and link the final selection to their Tmall store for convenient payment and delivery options.
A hybrid site allows control over traffic and data, while avoiding complexity and cost by using a third party vendor (such as Tmall) to complete the sale. Customers trust and are familiar with the Tmall platform, increasing chances of a sale.
Introducing Crucial to the market, positioning the brand appropriately and ensuring high traffic out of the gate were all bottom line elements of the project. The marketing strategy was to drive traffic from Baidu to the Tmall POS page. WPIC built trust via KOLs, ratings, community building and engagement and in the end, achieved phenomenal ROI for Crucial.