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Cleaning Up: Convergence, Transparency and Optimization

Danaher – Enterprise Support

Optimization and localization of websites and marketing platforms moved the needle quickly. Web-based marketing was reprioritized and led to a 500% increase in qualified leads generated.

Danaher requested a reworking of their entire China digital program for their operating companies already doing business in China. Convergence, transparency and optimization were top priority for the multi-brand conglomerate. WPIC opened up the digital market by performing a deep audit – identifying problems and disseminating solutions to 100+ stakeholders across Danaher.

A rebuild of the entire digital program was structured to move the needle quickly. Mass hosting inside of China allowed for centralization, stability, fast load times, added security and monitoring options. Installation of WPIC’s proprietary web analytics tool allow for stakeholders to capture and analyze data for deeper insight and retooling of high-level strategies.

SEO campaigns harvested low hanging fruit and PPC costs decreased consistently, resulting in top ROI.

From zero to hero in six months.

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