WPIC was approached to implement Lectra’s China microsite amodelforchange.cn within a short time frame. After developing a comprehensive action plan, WPIC on boarded stakeholders and acquired the desired the new microsite domain. Lectra’s licensing and legal documents were collected, verified and submitted and WPIC liaised with China government to obtain an Internet Service Provider (ICP) license, which allow the site to be hosted in China for faster load times, better rankings in Baidu and to ensure the site is not blocked.
The user design and layout were developed to closely match Lectra specifications, including end-to-end examination of website requirements, resulting in a 100% China-friendly microsite. The site is free of links to blocked sites, is easily discoverable by Chinese search engines and is optimized for a user experience preferred by Chinese visitors.
After transferring content and database, the microsite was audited for extensive onsite optimization. WPIC reviewed keywords and produced an expanded keyword list with ranking, search volume and competitive analysis of list. Code was optimized and submitted to Baidu for indexing.
Lectra tools were built into microsite and the site was deployed on an in-China server for stability and fast load times. Ongoing maintenance ensured CMS support, trained Lectra staff on microsite modifications and plan, developed and implemented upgrades.
In the end, a fast loading, mobile responsive and stable site was implemented on time and to specification.