The Science of Selling: Capture Leads and Convert

Leica – PPC

A 3000% increase in leads in one year and 22:1 ROI.

WPIC took Leica Biosystems from no Chinese digital presence to a winning online strategy resulting in first year profits. WPIC built Leica’s Chinese website from the ground up, localized and hosted within China for fast load times and reliability. WPIC administered and deployed a government-approved accelerator and ensured compliance with China consumer protection laws.

Marketing campaign assets were built to support the upcoming PPC campaigns. WPIC setup a proprietary CRM designed to work within the Great Firewall, which limits lead loss by repeatedly sending leads until receipt is confirmed. In-China ad serving keeps the ads loading quickly when Internet bandwidth is throttled.

WPIC partnered with Chinalytics, web analytics software designed to capture robust and reliable data. Measure, measure, measure and optimize.

With a platform to capture accurate data, WPIC launched an aggressive and optimized PPC campaign that was fast, compliant and measurable. Over 40 landing pages were equipped with CRM, A:B tested and deployed, seeing a 76% reduction in cost per lead (CPL) and sky-high ROI.

A scientific approach to selling builds big, measurable wins fast.

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