China is Vancouver’s largest overseas tourist market, with over 300,000 visitors in 2014 and growing in size, every year. Tourism Vancouver’s mandate was to develop world-class digital assets tailored to its biggest market. WPIC established the legal framework and IT architecture, build and deployed the website, and optimized and marketed the new website rollout, establishing Tourism Vancouver’s presence in the China digital landscape.
WPIC successfully applied for and registered an ICP number for Tourism Vancouver with China’s Ministry of Information. This enabled the new website to be cloud hosted behind the Great China Firewall, for zero site downtime, and freedom from government blocking. A crucial element is recognition from Baidu, which gives great preference to China-hosted sites, boosting the Tvan website to top 3 rankings across several search engines.
WPIC designed, developed and deployed a fully localized, best in class website with sliders displaying dramatic Vancouver imagery. The mobile responsive site has a full navigation bar and sliders and loads quickly on mobile devices.
With technical out of the way, WPIC launched a two-tier, onsite and offsite SEO campaign. Coding and other onsite issues were reconciled through consultation with Tourism Vancouver’s site administrator. A slew of highly relevant links were acquired and placed according to a proprietary algorithm.
Finally, WPIC took Tourism Vancouver’s Sina Weibo account in house, and quickly increased it’s following from a few thousand to over twenty thousand, with multiple re-tweets per day, and top rank for all Sina searches related to Vancouver and Canadian Tourism.
With heightened visibility and quick-loading information for the China market, Tourism Vancouver can continue its drive to maintain and grow its market share for years to come.