China’s Liquor Industry Insights

China's liquor industry

Economic Growth The rapid economic growth in China has led not only to “westernization”, but also a measured increase in liquor consumption. A long standing favorite among Chinese is baijiu, a distilled liquor with a very high alcohol content. But more and more consumers from various regions are turning towards Western liquors such as beer, wine, whiskey and others. Large corporations such as M…

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China’s Cross-border eCommerce is booming

China cross-border eCommerce

Cross-border eCommerce in China is surging. North America and Europe accounts for the majority of cross-border online sales in China. It is not a new trend, but it is getting to a wider population base due to a better economic climate in the mainland. With rising income among Chinese population, people are now able to spend more on goods and services. Cross-border eCommerce offers customers an eas…

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China’s New Cybersecurity Law Goes in Effect June 1st, 2017: what to expect and how to comply?

China's cybersecurity law

China’s Cybersecurity law goes into effect June 1st, 2017. The law is aimed to tighten and centralize control over information flows in China. New restrictions raise a lot of concern among foreign companies that operate in the mainland. As commented by the authorities, the law is imposed to improve security of the digital space and protect citizens from online frauds. One of the central require…

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8 WeChat eCommerce Insights.

WeChat eCommerce

WeChat eCommerce is booming. WeChat gives an opportunity to set up a store inside the app and sell products inside the platform. With the rising popularity of WeChat, there are a lot of advantages for brands selling online. Here are 8 insights about the WeChat app and its possibilities: 1.   WeChat offers its own payment system. WeChat wallet allows customers to shop on the app and buy product…

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WeChat CRM

WeChat CRM

WeChat currently boasts 1.1 billion registered accounts and over 600 million daily active users. The digital age offers companies many, new and exciting ways of reaching their customers. No longer are brands forced to solely focus on methods such as: billboards, television/radio advertisements and contests or giveaways. With the rise in internet connectivity and technology availability over the pa…

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Counterfeiting in China: Arc’teryx Case

Counterfeiting in China

Counterfeiting in China China eCommerce is growing at an exceptional rate. The digital world offers huge growth and opportunities for brands and companies on a global scale. However, along with all the potential possibilities available to brands, there is the added threat of ‘fake’ or ‘knock-off’ products. Counterfeiting has been a problem global brands have faced for many years. In the past, t…

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Counterfeit products in China.

Counterfeit products in China

China’s counterfeit issue is notorious. Millions of fake products are produced and distributed every day in the mainland. This issue has been addressed for many years now, but not much has changed. There are countless markets in China that sell fake goods. With the rise of the eCommerce industry counterfeit products also went online. As a result, online platforms distribute millions of fake goods.…

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Trademark Protection in China

Trademark Protection in China

  Counterfeit & Grey Market However attractive and lucrative China may be for global brands, it still poses a threat in its large grey/counterfeit market. China is well-known for its fake and counterfeit products. They are often sold at a far lower price than real, branded goods. The quality and authenticity of counterfeit products within the Chinese digital space are constantly imp…

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5 Interesting Facts About Baidu.

Facts about Baidu

Baidu is the largest provider of internet search solutions and online marketing services in China. Here are 5 interesting facts about Baidu: 1)   Baidu is the largest search engine in China. Baidu accounts for over 70% of search engine market share in China. It does have competitors; however, they are too small in size and revenue to compete with Baidu. Over 90% of China uses Baidu as a sear…

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How to advertise on Baidu?

How to advertise on Baidu

  The Chinese online space is huge and is expected to double in the next 10 years. Baidu, China’s leading  search engine helps over a billion people find and research information on the internet. It holds tremendous opportunities for businesses and brands operating online. Organic search is not the only way to be found on Baidu. Pay Per Click (PPC) is another effective way to reach out to…

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