Advertising in the Middle Kingdom: Google vs Baidu

google vs baidu

Despite Google’s stranglehold on being the largest search engine in the World, China is another conversation altogether. What a surprising number of people still fail to recognize is that after being censored in 2010 in China, local search engines have dominated the market to the point of rendering Google a non-factor there. Baidu continues its reign at the top with an estimated 76% of the market…

Read More

Lacoste Web Speed Test in China

Lacoste web speed

Website loading speed is a big issue for foreign brands that operate in China. Strict internet regulations, China’s Firewall, unique internet sources and channels make the Chinese digital space an unfriendly environment for Western brands. In China, foreign websites have an average load time of 35 seconds. Over 50% of people expect websites to load within 2 seconds or less. Lacoste is a French…

Read More

Top 10 Baidu SEO Tips

Baidu SEO

In our previous blog we discussed the value of deploying resources towards SEO on Baidu. In short, it’s crucial for businesses operating in the Chinese market. And because we know how easy it is to find all the information you need to rock your SEO efforts in China (wink wink) here are top our top 10 Baidu SEO tips: Language - All website content, keywords and meta tags should be written in s…

Read More

Baidu SEO: How Visible Are You in China?

Baidu SEO

For all intents and purposes, Baidu is the “Google” of China, which makes it one of the most powerful Internet tools for B2B businesses that are looking to establish a China presence or improve their existing one. According to StatCounter, Baidu is China’s largest search engine with just over 76% of the market share as of March 2017 and claim to not only know China better, but also know the Chines…

Read More

Godiva web loading time test in China

godiva web loading time

Website loading speed is an on-going issue for many global brands that operate in China. Strict internet regulations, unique internet sources and channels make the Chinese online space an unfriendly environment for Western brands. In China, foreign websites have an average load time of 30 seconds. The average online visitor will abandon a website at 3 seconds of a website’s load time. Godiva is…

Read More

How long does it take your website to load in China?

Website load China

The loading speed of the website is an important attribute of the successful web presence in China. According to Amazon, every 100 milliseconds improvement of the web loading speed, lead to 1% increase in sales revenue. Another report suggests that loading speed of websites is one of the main detectors of customers’ website experience. According to Akamai: Almost 50% of the online communit…

Read More

WeChat App Development: Customize a WeChat Store

WeChat store

WeChat has become the most popular app in China. Usually referred as a social media channel, it is actually a far more advanced app. WeChat offers more than just messaging. Millions of users use it for paying bills, online shopping, scheduling meetings and appointments, group chats and many other features. One of the most striking features is WeChat eCommerce platform. It allows brands/users to se…

Read More

Web Presence In China discusses the opportunities and challenges of the Chinese digital market from a marketing perspective.

Joseph Cooke

Vancouver, BC - April 18th, 2017 - Joseph Cooke, the President of Web Presence In China discusses the Chinese market opportunities for the Canadian businesses with BIV (Business In Vancouver) on Roundhouse Radio. Cooke talks about the main challenges that businesses face when expanding to China’s market. Cooke shares the challenges of the Great Firewall of China and differences between the Global…

Read More

WeChat Store: 2 essential steps to succeed

WeChat store

WeChat is the largest social media channel in China. With over 1.1 billion registered users, WeChat offers almost infinite opportunities for both businesses and individuals. WeChat eCommerce became one of the most demanding features among all the app’s options. Brands that use WeChat eCommerce, find that it is crucial to know and engage with their consumers and subscribers to maximize revenues for…

Read More

Do you know how long it takes American Eagle Outfitters website to load in China?

loading time in China

Slow loading times are a big issue for foreign brands that operate in the Chinese online market as it can ruin a customer’s website experience. Online users prefer speedy websites and when a website loads slowly, they will lose their patience, close the tab and are unlikely to return back to the page. In order to demonstrate the following issue in practice, the American Eagle Outfitters website’s…

Read More