Want a web presence in China? Get behind the firewall

Article from The Vancouver Sun - There have been many recent developments in China’s on-again, off-again relationship with the Internet. Beijing is one of the most active governments when it comes to countering what it perceives as foreign interference and threats to its national sovereignty, and that means in the virtual world as well. Beijing has recently stepped up measures to prevent web…

Read More

Alibaba’s Tmall Global Site Stumbles

As it prepared for the world’s largest-ever initial public offering of stock this year, Chinese e-commerce company Alibaba Group Holding Ltd. rolled out a shopping platform it billed as a “fast track into China” for foreign brands new to the mainland. Ten months after its launch, the platform, Tmall Global, is failing to live up to this promise, say brands as well as consultants who track onlin…

Read More

Web Presence In China to Address Outdoor Industry Association

Coming off of an extremely successful few years in the apparel industry in China, Joseph Cooke has been invited to speak at Outdoor Industry Association Rendezvous in Seattle on October 6, 2015. Cooke is a partner in Web Presence in China, a full-service digital agency based in Beijing, China. Having worked with over 200 global brands in China, he will speak to its online marketplace, the recent e…

Read More

Programmatically Scrape the Chinese Internet for Market Insight

During 10 years in the China digital space, Web Presence In China develops highly sophisticated software to scrape China's biggest Internet platforms, including Alibaba, Baidu, JD, Sina, Tencent. Technology gives both retail brands and investment funds an advantage in strategizing for China. Programmatic scraping technology deploys ‘bots’ into the Internet to collect data from app stores, ecomm…

Read More

Destination BC: WPIC Appointed China Digital Agency of Record

After a rigorous RFP process, Web Presence in China (WPIC) has been appointed Destination BC’s China digital agency of record. “We are thrilled and honoured, having so many of our key managers originally from B.C., Canada,” says Joseph Cooke, Director of Web Presence in China. Key actions have included a paid search marketing campaign, performance management and integration of Chinalytics. Chin…

Read More

How Big Data Can Help Your China E-Commerce Strategy

China’s e-commerce industry continues to grow, but it’s a complex market, with a few leading players like Alibaba and Yihaodian and a fast-growing number of niche vertical sites. Careful use of big data is a critical to success in this online sales market—if you can get it. Find out more this week on “Thoughtful China,” when host Trevor Lai talks with Jacob Cooke, CEO, of Web Presence in China, ab…

Read More