Trademark Protection in China

Trademark Protection in China

  Counterfeit & Grey Market However attractive and lucrative China may be for global brands, it still poses a threat in its large grey/counterfeit market. China is well-known for its fake and counterfeit products. They are often sold at a far lower price than real, branded goods. The quality and authenticity of counterfeit products within the Chinese digital space are constantly imp…

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5 Interesting Facts About Baidu.

Facts about Baidu

Baidu is the largest provider of internet search solutions and online marketing services in China. Here are 5 interesting facts about Baidu: 1)   Baidu is the largest search engine in China. Baidu accounts for over 70% of search engine market share in China. It does have competitors; however, they are too small in size and revenue to compete with Baidu. Over 90% of China uses Baidu as a sear…

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How to advertise on Baidu?

How to advertise on Baidu

  The Chinese online space is huge and is expected to double in the next 10 years. Baidu, China’s leading  search engine helps over a billion people find and research information on the internet. It holds tremendous opportunities for businesses and brands operating online. Organic search is not the only way to be found on Baidu. Pay Per Click (PPC) is another effective way to reach out to…

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What is Baidu?

What is Baidu

It’s hard to imagine a world where Google isn’t the king of search. For years people in western society have relied on Google for assisting their everyday lives. Google has grown to become much more than a search engine. Users rely on it not only to find information, but also as a powerful language translating platform, a highly accurate and detailed navigation tool as well as a popular email prov…

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7 Reasons to Use a China Digital Marketing Agency!

China Digital Marketing Agency

  The Chinese Market In a country where consumer tastes and preferences are constantly changing, the need for brands and companies to understand their target customer has become increasingly essential. In 2013 China became the second largest economy in the world, behind only the United States. Over the past decade, China’s economy grew 7 times as fast as the United States (316% growth vs 43…

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WeChat Wallet – no cash, no card.

WeChat Wallet

Arguably the world’s largest eCommerce market, China,is leading the race in deploying exciting and powerful mobile commerce programs and software. These advanced developments can be seen in the highly popular app ‘WeChat’; currently the most popular app inside of China with over 1.1 billion active users. Often dubbed the ‘Whatsapp’ of China, WeChat is actually a far more advanced and powerful a…

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How to register a WeChat Corporate Account

Setting up an account on WeChat is a great start in participating in Chinese social media. With an accelerating number of users on the platform, being part of this community will benefit a brand or business greatly. For an individual, becoming a member on WeChat is straightforward, however, for a business it can be a more complicated setup. Signing up for a WeChat corporate account requires a numb…

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Top 7 WeChat Trends.

wechat trends

WeChat is the largest messaging app in the world with over 1.1 billion users. Originally developed by Tencent in 2011, it has grown a mass number of users annually. Besides networking, its services include video calls, group chat, shake functions and payment functions. For businesses who are trying to get into the Chinese market, WeChat is a great platform to access potential customers. Here are 7…

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What is WeChat?

What is WeChat

  What is Wechat? WeChat has risen to become the most popular social and mobile app in China where it has over 1.1 billion registered accounts. The platform was developed by Chinese technology conglomerate Tencent (China’s first globally known internet brand) in January 2011 and has seen massive annual growth in users and popularity since. WeChat was the first application within China that…

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Joseph Cooke, President of Web Presence In China, discussed the opportunities and challenges of the Chinese market at BC Ministry of Agriculture Event

Joseph Cooke

At the “Expanding Your Presence in China” seminar, Joseph Cooke, the president of Web Presence In China, discussed the basics of how to get into the Chinese online market including the challenges of the Chinese market, initial steps to take, which software to use and other important specifications. The BC Ministry of Agriculture “Expanding Your Presence in China” seminar was held at the Rad…

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