China Ecommerce – Leveraging Digital Platforms for Market Success

Ecommerce in China is growing at a phenomenal rate and has surpassed the US in total online purchases as of 2013. In conjunction with The Canadian Trade Commissioner Service, WPIC's Jacob and Joseph Cooke walk the viewer through best-practice market entry strategies and go through the benefits of standalone ecommerce versus third party platforms.…

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China Web Hosting: Navigating Chinese Web Infrastructure with WPIC

One thing is clear, hosting your website in China is a must. Web Presence In China (WPIC) has been providing China web hosting for global companies for over 10 years. "Ensuring maximum nodes and speeds in China is critical", says Joseph Cooke, Director of Web Presence in China, "Moreover, CDNs do not replace hosting behind the firewall". WPIC has developed solutions to allow for global offi…

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Search and Destroy: Counterfeit and Grey Market in China

How do you find counterfeiters in China online? If there are one or two, easy. But what if there are hundreds, or even thousands? Do you even know how many are out there? Scrape the web and boost revenue fast. China’s transition from export-based to a consumer economy has happened with never before seen speed. This, combined with it’s enormous population and thousands of online selling platf…

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WPIC is Appointed Agency of Record for US Meat Export Federation

After a rigorous RFP process, WPIC is thrilled to have been appointed the USMEF's China digital agency of record. Key actions have included a brand new Chinese website, in-China hosting, interactive games and event promotion for China social media platforms, and video platforms for USMEF content. With the rapid rise of the middle class, China now consumes twice as much meat as the US.  During r…

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Over 200 Chinese Websites Deployed: WPIC Offers Web Advice

The ‘How To’ of designing, developing and deploying websites in China has significant differences than in the West. With slow Internet speeds, compliance concerns, Ecommerce vertical and payment concerns, a dominant preference for mobile, and issues with ‘The Great Firewall’, a website go-live seems like an uphill battle. WPIC speaks from experience, as the deployment of www.China-Arcteryx.com…

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Want a web presence in China? Get behind the firewall

Article from The Vancouver Sun - There have been many recent developments in China’s on-again, off-again relationship with the Internet. Beijing is one of the most active governments when it comes to countering what it perceives as foreign interference and threats to its national sovereignty, and that means in the virtual world as well. Beijing has recently stepped up measures to prevent web…

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Alibaba’s Tmall Global Site Stumbles

As it prepared for the world’s largest-ever initial public offering of stock this year, Chinese e-commerce company Alibaba Group Holding Ltd. rolled out a shopping platform it billed as a “fast track into China” for foreign brands new to the mainland. Ten months after its launch, the platform, Tmall Global, is failing to live up to this promise, say brands as well as consultants who track onlin…

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Web Presence In China to Address Outdoor Industry Association

Coming off of an extremely successful few years in the apparel industry in China, Joseph Cooke has been invited to speak at Outdoor Industry Association Rendezvous in Seattle on October 6, 2015. Cooke is a partner in Web Presence in China, a full-service digital agency based in Beijing, China. Having worked with over 200 global brands in China, he will speak to its online marketplace, the recent e…

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Programmatically Scrape the Chinese Internet for Market Insight

During 10 years in the China digital space, Web Presence In China develops highly sophisticated software to scrape China's biggest Internet platforms, including Alibaba, Baidu, JD, Sina, Tencent. Technology gives both retail brands and investment funds an advantage in strategizing for China. Programmatic scraping technology deploys ‘bots’ into the Internet to collect data from app stores, ecomm…

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Destination BC: WPIC Appointed China Digital Agency of Record

After a rigorous RFP process, Web Presence in China (WPIC) has been appointed Destination BC’s China digital agency of record. “We are thrilled and honoured, having so many of our key managers originally from B.C., Canada,” says Joseph Cooke, Director of Web Presence in China. Key actions have included a paid search marketing campaign, performance management and integration of Chinalytics. Chin…

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