For all intents and purposes, Baidu is the “Chinese Google” serving over 700 million users. Global companies operating in China exert a tremendous amount of effort maximizing their Baidu strategy. Why you ask? Because Baidu is also the number one channel in China for paid search marketing. Despite ostensibly operating similarly to Google, a quick look under the hood reveals a structure and process…
We talked about Baidu before, and here we are, back to the biggest search engine in China. Making Baidu’s algorithms love you is critical for any business operating in China. When thinking about Baidu and how it works, you can always compare it to Google 2007-08. So, you can imagine that it functions quite differently compared to our everyday friend Google 2017. To help you understand and improve…
Does social media marketing affect Baidu’s organic ranking? Not directly, but there is a strong correlation between active social media accounts and the improved rankings of websites on Baidu. In other words, the social media channels would not direct online users to your website, but they would boost your company’s brand awareness. So, even though there is no direct correlation, we believe that p…
Have you been thinking about how to get more growth from your web presence strategies in China? If yes, then one of the easiest ways is to optimize your Baidu SEO strategy. And one of the key components of the strategy will be content marketing. But can you use the same content strategies in China that you use in the West and expect similar results? No, and the differences are quite dramatic. Here…
Today we are going to discuss WeChat SEO. Yes, you read it right; there are some SEO practices that help you to be visible in WeChat. When users are trying to add new contacts or find something specific in WeChat, they type keywords into the search bar, and this is where your SEO can send you to the top of those search results. If you have an official account in WeChat, having an outstanding SEO s…
WeChat in China We’ve been running plenty of WeChat stuff out to you recently, yet there are still so many topics that have not been covered. One of them is how to optimize your WeChat strategy using visitors’ data and analytics. We mentioned earlier that Google Analytics is partially blocked in China which is why you cannot rely on that data when creating your China strategy. So where do co…
As we are getting more familiar with the Chinese social media landscape, it is worth exploring the most common issues that people face when using the various channels. WeChat has already won the hearts of many international organizations as they can now be closer than ever to their Chinese customers. Nevertheless, many companies still feel insecure when it comes to selling through WeChat. In today…
We have been talking about Tencent’s WeChat app for a while now, discussing its features and sharing its secret sauce. Yet we haven’t yet analyzed why this app became number one in Mainland China. Why the app, that was launched just a few years ago, won the largest online customer base in China. Here are 3 reasons why WeChat in China was, is, and will be, one of the most successful social media c…
For those who just started reading our blog, the fact that we love WeChat should come as no surprise. Not only is it the largest social media messaging channel in China, you can actually pay your bills, call your friends and even shop online using this technology. There’s even apps inside WeChat that allow you to collaborate on docs and spreadsheets similar to how you would in Google Drive. Man…
Today we are going to test Kate Spade’s website speed inside of China. Slow website loading speeds are a huge issue in China, especially for brands who host outside the China’s borders. Strict Internet regulations, The Great Firewall of China, Cybersecurity, unique Internet sources and channels make the Chinese digital space an unfriendly environment for everyone except locally hosted websites. Th…