Baidu PPC: 4 Tips to Running a Successful Campaign

For all intents and purposes, Baidu is the “Chinese Google” serving over 700 million users. Global companies operating in China exert a tremendous amount of effort maximizing their Baidu strategy. Why you ask? Because Baidu is also the number one channel in China for paid search marketing. Despite ostensibly operating similarly to Google, a quick look under the hood reveals a structure and process…