Beijing 2022 Winter Games.

2022 Winter Games

  The Winter Games offer a global platform for brands to leverage the excitement to a worldwide audience, potentially driving huge revenue and publicity in a variety of industries. Millions of people gather together to watch the games and cheer for their country, while spending billions on various products and services. One of the key principles to be successful at a global event, such…

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E-Store vs. Brick & Mortar: WPIC advises Canadian SME’s

China E-Store

This video series is developed by The Trade Commissioner Service (TCS) network in China and targets the needs of Canadian small-to-medium enterprises doing business, or considering to do business, in China. The videos focus on providing SMEs with expert advice on a variety of topics ranging from setting up a business presence in China, to protecting intellectual property, to leveraging e-commerce.…

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Nielsen’s, Sina Weibo Team Up for Closer Look at Chinese Social Media

nielsen weibo image

BEIJING — Companies trying to attract customers through the Chinese social media are now getting some help to reach their target audiences. The U.S.-based Nielsen rating agency has reached a partnership agreement with China's Twitter-like social media service, Sina Weibo, to gauge marketing effectiveness on the platform, which has more than 200 million users. Del Levin, vice president of Shanghai…

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China Ecommerce – Leveraging Digital Platforms for Market Success


Ecommerce in China is growing at a phenomenal rate and has surpassed the US in total online purchases as of 2013. In conjunction with The Canadian Trade Commissioner Service, WPIC's Jacob and Joseph Cooke walk the viewer through best-practice market entry strategies and go through the benefits of standalone ecommerce versus third party platforms.…

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Want a web presence in China? Get behind the firewall


Article from The Vancouver Sun - There have been many recent developments in China’s on-again, off-again relationship with the Internet. Beijing is one of the most active governments when it comes to countering what it perceives as foreign interference and threats to its national sovereignty, and that means in the virtual world as well. Beijing has recently stepped up measures to prevent web…

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Alibaba’s Tmall Global Site Stumbles


As it prepared for the world’s largest-ever initial public offering of stock this year, Chinese e-commerce company Alibaba Group Holding Ltd. rolled out a shopping platform it billed as a “fast track into China” for foreign brands new to the mainland. Ten months after its launch, the platform, Tmall Global, is failing to live up to this promise, say brands as well as consultants who track onlin…

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How Big Data Can Help Your China E-Commerce Strategy


China’s e-commerce industry continues to grow, but it’s a complex market, with a few leading players like Alibaba and Yihaodian and a fast-growing number of niche vertical sites. Careful use of big data is a critical to success in this online sales market—if you can get it. Find out more this week on “Thoughtful China,” when host Trevor Lai talks with Jacob Cooke, CEO, of Web Presence in China, ab…

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