Search and Destroy: Counterfeit and Grey Market in China

How do you find counterfeiters in China online? If there are one or two, easy. But what if there are hundreds, or even thousands? Do you even know how many are out there? Scrape the web and boost revenue fast. China’s transition from export-based to a consumer economy has happened with never before seen speed. This, combined with it’s enormous population and thousands of online selling platf…

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WPIC is Appointed Agency of Record for US Meat Export Federation

After a rigorous RFP process, WPIC is thrilled to have been appointed the USMEF's China digital agency of record. Key actions have included a brand new Chinese website, in-China hosting, interactive games and event promotion for China social media platforms, and video platforms for USMEF content. With the rapid rise of the middle class, China now consumes twice as much meat as the US.  During r…

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Over 200 Chinese Websites Deployed: WPIC Offers Web Advice

The ‘How To’ of designing, developing and deploying websites in China has significant differences than in the West. With slow Internet speeds, compliance concerns, Ecommerce vertical and payment concerns, a dominant preference for mobile, and issues with ‘The Great Firewall’, a website go-live seems like an uphill battle. WPIC speaks from experience, as the deployment of www.China-Arcteryx.com…

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Web Presence In China to Address Outdoor Industry Association

Coming off of an extremely successful few years in the apparel industry in China, Joseph Cooke has been invited to speak at Outdoor Industry Association Rendezvous in Seattle on October 6, 2015. Cooke is a partner in Web Presence in China, a full-service digital agency based in Beijing, China. Having worked with over 200 global brands in China, he will speak to its online marketplace, the recent e…

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Programmatically Scrape the Chinese Internet for Market Insight

During 10 years in the China digital space, Web Presence In China develops highly sophisticated software to scrape China's biggest Internet platforms, including Alibaba, Baidu, JD, Sina, Tencent. Technology gives both retail brands and investment funds an advantage in strategizing for China. Programmatic scraping technology deploys ‘bots’ into the Internet to collect data from app stores, ecomm…

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Destination BC: WPIC Appointed China Digital Agency of Record

After a rigorous RFP process, Web Presence in China (WPIC) has been appointed Destination BC’s China digital agency of record. “We are thrilled and honoured, having so many of our key managers originally from B.C., Canada,” says Joseph Cooke, Director of Web Presence in China. Key actions have included a paid search marketing campaign, performance management and integration of Chinalytics. Chin…

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