How Big Data Can Help Your China E-Commerce Strategy

China’s e-commerce industry continues to grow, but it’s a complex market, with a few leading players like Alibaba and Yihaodian and a fast-growing number of niche vertical sites. Careful use of big data is a critical to success in this online sales market—if you can get it. Find out more this week on “Thoughtful China,” when host Trevor Lai talks with Jacob Cooke, CEO, of Web Presence in China, about how big data can help your e-commerce strategy in China.