Sold On Exciting Live Auction Bidding

Ritchie Brothers – Mobility

As Ritchie Bros. embarked on China to launch their first auction, WPIC was approached to drive attendance at auctions & initiate RBA’s China mobility program, as well as activate live auction bidding. Having spent close to 10 years to obtain their 100% wholly owned license to operate in China, Ritchie Bros. was ready to invest in web strategies to present the RBA brand to tomorrow’s market.

With over 30% of China consumers shopping on mobile, having a responsive design that functions across multiple brands, operating platforms and screen sizes directly affects conversion rates and ultimately ROI.

WPIC developed a mobile responsive site for live auction bidding, a website and drove attendance to their first auction. WPIC developed and deployed both http://china.rbauction.cn and http://shouji.rbauction.cn. Traffic was driven to the mobile site, website and auction events through effective SEO, SEM and media campaigns.

WPIC created a five-vertical strategy, in which the market would be segmented into five verticals, each requiring their own sub-strategy. WPIC measured the conversions and metrics from each vertical and created a 3-year web campaign and investment strategies.

RBA’s first auction in China had a massive turnout and success levels that confirmed following auction dates, establishing their presence in the world’s largest construction equipment market worth over $43.9 billion USD annually.

Related Case Studies

Image: Arc'teryx - Website Development

Website Development

Quickly Heating Up Digital Strategy

Arc’teryx approached WPIC to build a hybrid China website with online shopping capabilities and link it to their Tmall Ecommerce platform for completion of payment and delivery of product. The goal was a fast loading, localized, compliant site, hosted in China that offered customers a unique brand experience consisted with its premium product offering. With ecommerce in China continuing to see mas…

Image: Tourism Vancouver - Website Development

Website Development

Top Destinations: Vancouver and Its Digital Presence

China is Vancouver’s largest overseas tourist market, with over 300,000 visitors in 2014 and growing in size, every year. Tourism Vancouver’s mandate was to develop world-class digital assets tailored to its biggest market. WPIC established the legal framework and IT architecture, build and deployed the website, and optimized and marketed the new website rollout, establishing Tourism Vancouver’s p…

Image: Levi's - Implementation


A Brand Experience That Fits Well

A 500% decrease in load times and a localised user experience. Levi’s deployed their digital assets in China, but were impeded by limited bandwidth within China that resulted in a slow loading (or not loading at all) website. Most Internet users expect load times between 1.5 to 5 seconds. Anything beyond this and a company can experience significant lead loss. WPIC has tested thousands of we…

Image: Government of BC - Custom Development

Custom Development

Busy Investors Have No Time to Wait

British Columbia thrives as a top destination for China investment dollars. Chinese digital marketing plays a huge role in attracting new investors. Government of BC’s mandate was to drive China outbound investment into BC’s largest industries. Visitors to the website are high wealth individuals with little time to spare. For a fast loading website, localization of the server within China wa…