Web Speed Test in China

Web Speed Test

Today we are going to test Kate Spade’s website speed inside of China. Slow website loading speeds are a huge issue in China, especially for brands who host outside the China’s borders. Strict Internet regulations, The Great Firewall of China, Cybersecurity, unique Internet sources and channels make the Chinese digital space an unfriendly environment for everyone except locally hosted websites. Th…

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eCommerce in China vs. the West: The Top 3 Differences

ecommerce in China

Over the last two weeks we’ve been discussing the uniqueness of China’s ecommerce industry. Hopefully you’ve found them useful, and if you need a refresher you can go here to access the archive. Today we wrap up our ecommerce in China topics with our final blog post of the series, discussing the 3 prevailing differences in ecommerce between China and the West. Our following opinions and insights w…

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Web Presence In China Webinar Series

China Webinar

Vancouver, BC - May 18, 2017 - Web Presence In China, China’s leading digital marketing and IT agency, is proud to announce that it will begin hosting live webinars beginning next month. Each webinar will be centrally themed on today’s hottest digital and ecommerce topics facing today’s foreign brands operating or looking to get started in the Middle Kingdom. Their first webinar, titled “How to…

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China Cross-border eCommerce Strategy

cross-border ecommerce

We have discussed ad nauseum in this space about the boom in cross-border ecommerce for foreign brands marketing to the Chinese consumer. In an attempt to grab a piece of the pie, global organizations are using any means necessary to expand into China’s market, and most are losing not only the battle, but millions of dollars doing it. Further muddying the waters is China’s weak enforcement of IP p…

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China Ecommerce Platforms to Target for Foreign Brands

China eCommerce

So you want to go to China, without ‘actually’ going to China. You’d love to access the near-billion customers you envision salivating in wait for your products, but building a local office there seems like a risky and resource-consuming venture. And you don’t exactly speak fluent Mandarin. Ok fine, option #2 is going in digitally, which is exactly what you should do. Level up young grasshopper. B…

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Selling to China – Ecommerce in the Middle Kingdom

China ecommerce

Why the growth has just begun and how you can take advantage. “China’s ecommerce is booming!” That is an indirect quote from Captain Obvious. Also could have been Jack Ma, who has a penchant for the ‘overstatement’, as evidenced by his recent remarks to Donald Trump that “Alibaba will create 1 million US jobs by enabling 1 million American small businesses and farmers to sell American goods to…

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Top 3 Ways to Promote Your Brand in China.

brand in China

In our previous blog post we explored just how crucial it is for a company to create strong brand awareness in the Chinese market. The main challenge facing almost all global brands is that they have to start all marketing activities from scratch; the Chinese online community is very isolated due to the many internet regulations and China’s Firewall so despite your best efforts to be known in the…

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Brand Building in China

Brand in China

China is a challenging market to operate in, just ask Marks and Spencer. Less than a year after opening a 10th retail location amidst a wave of optimistic rhetoric from its top executives, they are pulling out of China altogether, and swiftly. Adam Colton, Marks and Spencer’s Managing Director for Greater China cited “low brand awareness” as one of the key reasons they were unable to pull out a wi…

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5 Essential Marketing Tips for China

Marketing China

Marketing in China has always been a unique endeavor; the Chinese market has been booming for a while now and 1.3 billion people, $9 trillion GDP and triple digit growth will make anyone’s eyes pop, but foreign brands are still struggling to enter or operate in the market there. One of the keys to success when operating in China is to have effective marketing communications. So with that in mind,…

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Advertising in the Middle Kingdom: Google vs Baidu

google vs baidu

Despite Google’s stranglehold on being the largest search engine in the World, China is another conversation altogether. What a surprising number of people still fail to recognize is that after being censored in 2010 in China, local search engines have dominated the market to the point of rendering Google a non-factor there. Baidu continues its reign at the top with an estimated 76% of the market…

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