Hilary Li

Hilary is a senior account manager at Web Presence In China, ensuring optimal performance for key client campaigns. Hilary demonstrates the human potential in China being unlocked by the online revolution. Graduating with a master’s degree in linguistics, Hilary quickly immersed herself in digital marketing, proving particularly adept at search engine and display advertising. “Good digital marketing demands both artistic and scientific skills,” she says. “Creating good advertising is art, while testing, tracking data, and managing campaigns is a science.”